As marketing professionals in charge of search engine optimization or SEO, we know that many companies and businesses spend money to hire professionals to handle the SEO and internet marketing. Online marketing plays a vital role in the success of any business today.
Our role is to help companies establish their business and website. In order to be successful in online marketing, we follow effective online marketing strategies.
For startup companies and businesses, most companies cannot really afford to spend too much on online marketing. However, it does not mean that you will always be disadvantaged because of this.
When it comes to online marketing, a startup business can still be successful even with a low budget for as long as you know practical and smart ways to promote your product.
If you are a startup business, we have listed a few effective tips that can help any startup business be successful in online marketing.
1. Recognize the importance of knowing the most commonly used search engine.
There are several search engines but many people prefer to use a certain search engine compared to other search engines. As a startup company, focus all your efforts first on the most commonly used search engine. One of the common mistakes of startup companies is not having any focus. They think that the most effective way of marketing their product is by being all over the place at once.
The thing about this misconception is that their efforts end up in a waste. They could have earned more views and visits should they have exerted their efforts in the search engine that are mainly used by their targeted market.
2. Focus on keyword selection.
In ensuring success in SEO, you must learn the art of choosing the keywords that are relevant to your business. You must know how your audience usually search for the product online. Use long-tail keywords or multi-word phrases, as they are usually less competitive.
3. Make sure to have informative contents and articles.
As a new entrant in the business, make sure that you establish yourself as a place where people can find informative and educational contents.
Before you officially launch your business or page, make sure that you have prepared your site by writing helpful articles. Your targeted market or audience must be attracted to your site not only because of the product or service that you offer but also because of your web content.
Apart from your informative articles, make sure to offer additional services that will be helpful to your audience. Provide them helpful tools that will make it easier for them to find what they are looking for. Giving access to special tools, information or pages attract more audience to your website.
4. Establish your site in social media.
Again, focus is the key. Promote your business, product or web page in the more preferred social media sites.
There are several social media sites these days and it would take a lot of work for you to maintain several accounts and pages if you focus on all of them. Choose to create an account in the most preferred social media accounts. It will save your time and effort and will have more results that are favorable. Make sure that you constantly update your social media account.
5. Take care of your lead or contacts.
Once you have gained the attention of your targeted audience, make sure to take care of them. Send them an email to thank them for visiting your site or purchasing your service or product.
Always make it a point as well to respond to queries and feedback from your web page visitors. One of the things that turns off the interest of prospect customers or clients is when they are ignored.
When someone inquires about your product or service, respond to them in a timely manner and make sure to follow thru by providing them special or additional offers.
6. Always keep track of your progress.
In order for you to identify if which of the strategies are working for your web page or business, you must analyze your progress. You can use internet analysis tool to monitor where and how you are getting your web traffics.
This will help you identify where to focus your efforts on and how you can improve on the things that are not working for you. If a certain strategy or web ad is not gaining you any visitor, you might have to replace it with a different one.
These are just some of the things that we have observed to be beneficial to startup or small sized businesses. In most cases, success for startup businesses do not easy. This is the reason why we think that the most important strategy of all is patience and tenacity. It is easy to give up when the going gets tough but only those that endures until the end are the ones that are able to experience real success.